It was the heard round the world.
On Dec. 19, 2023, TikTok user uploaded a video of herself eating a chocolate bar made by based in Dubai. The clip has received almost 6 million likes.
The crunch of the kadayif ¡ª a traditional dessert in the Middle East and Turkey ¡ª and burst of vibrant green pistachio spilling out from its chocolate encasing was enough to grab viewers¡¯ attention, prompting influencers and their followers around the globe to give ¡°Dubai chocolate¡± (dobai choko in Japanese) a shot.
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